4 Aspects Of Launching A New Restaurant Website!
Your restaurant needs to have a virtual version. Designing restaurant websites can be tricky, because the online experience of visiting the website has to replicate the restaurant’s real ambience. The obvious idea is to hire a web designer and get the work done as required, but you are trying to save money, this could be your DIY project. In this post, we are talking of four basic aspects of how to make a website for your restaurant.
- The domain
Domain name is what people would type while looking for your restaurant, and you want the exact name of your place, if available. The extension is equally important. While .com domains always make more sense, you can go for a local domain too. If the exact name is not available, you want to select something that’s relevant and would define and distinguish your restaurant from others.
- The platform
There are website builders that allow users to design web portals from scratch, and you can consider some of the popular names such as Weebly and Wix. However, if you want a more flexible and open-source CMS, WordPress is still your best bet, and the good news is WordPress has hundreds of paid and free plug-ins, so you can actually increase the functionality of your website.
There is nothing called ‘free’ hosting. Eventually, you will have to pay to host the restaurant site, so it’s better to invest from day one. BlueHost and HostGator have some amazing plans, and you will get unlimited bandwidth, unlimited storage and assured uptime. Do not compromise on this aspect, because if your restaurant site is not accessible, it creates an instant bad impression.
- The design
This is where you need to be careful with branding. Not all restaurants have uniform offline branding image, but the ambience, food menu and overall theme should dictate the final look of your restaurant website. If you don’t have a logo as yet, get a logo designer onboard. Make sure that your restaurant website doesn’t look complicated or convoluted, is easy to navigate, and offers all the information that a visitor may seek.
Also, do focus on the page of the website. For most restaurants that are not accepting online orders, few pages are pretty mandatory – About The Restaurant, Menu, Events, Contact us, and a Blog. If you want the website to gain consistent traffic, make sure that you have a blog with regular updates.